Cultivating market leadership with
an upgraded digital identity
Cultivating market leadership with an upgraded digital identity
Services provided
Branding
Collaterals
Art Direction
User Experience
Website Development
Region
USA
The Client
Headquartered in New York City and spread out throughout the globe, August Leadership has been serving as one of the fastest-growing Top-level Executive Leadership Search Firms.
The Challenge
The ever-growing market dynamics have increased the demand for a visionarily progressive mindset, paving the way for strong elusive leaderships to come into play. Excelling in the industry for decades, August Leadership needed a refined digital identity to establish a stronger foothold, and identify itself as a surging business executioner.
Solution
We collaborated with August Leadership and entirely revamped their brand identity, website, and corporate identity kit.
A New Visual Identity
We started with brainstorming sessions and identified the core values behind the rebranding of August Leadership. With the firm having multiple partners, there was a myriad of scribbles and ideas on the table when it came to designing the logo.
The insights achieved during these sessions counseled our design thinking process, allowing us to sift through relevant brand colors, fonts, theme, and finally narrow down the logo itself. The logo accurately portrays the fusion of traditional values with innovative thinking, which is what August Leadership aimed to instill in its updated representation.
“Just give Alyna a creative brief and she produces a 100% final version. They’ve proven to be highly organized, as well as skilled at reading creative briefs. Customers can expect a partner with aesthetic taste whose work doesn’t need iterating on.”
Amber Liaqat
Marketing Director, August Leadership
Corporate Identity Kit
Giving this brand a new identity also meant redesigning their corporate identity kit; from flyers, brochures, newsletters, business cards to corporate documents. We ensured that the designs were aligned with the firm’s newly-built persona, allowing a coherent delivery of communication throughout.
Modified Website Development
To give the brand a fresh new start, we developed a corporate website that extensively covers their life’s work, and serves as a professional introduction to the firm. Developed on a custom-built WordPress CMS, the site is fully customizable and can extend in terms of functionality when required. We also developed graphics
The Final Result
Months of hard work resulted in the brand’s vision coming to life. We’ve continued to work with August Leadership ever since their soaring come-back as a redefined brand in the industry.
