Digital union - the power of social connectivity
Services provided
User Experience
Mobile Application Development
Region
USA
The Client
Tech Savvy students of the University of Michigan, set to transform all the gabfest around campus into an anonymous community building app.
The Challenge – unidentified engagement community
While the utmost urge for social interaction persists among college students, a safe space is always appreciated where opinions can be stated without being weighed down by a guilty conscience. The students of the University of Michigan were sought to create a digital retreat for themselves that utilized crowd-sourced content, for the students, by the students in the form of an in-campus application which allowed them to discourse, keeping the veil of anonymity up-close.
WeUno took the challenge to conceptualize all attributes of the development of this application, ensuring that we built a customized way students can interact with each other.

An Inside Scoop – Psst!
An anonymous social wall
The mobile app takes the form of a newsfeed-based interface, minimally designed with flashy undertones giving it a youthful touch. Students can vent, share ideas, media, see what’s trending around campus, and network based on their interests. A private social network for students where they’re able to connect while staying anonymous.

Giving it life – App development
Strapp.ai came to us with the initial design set in place, which gave us grounds on how the application would look. As our team worked on its development, we nailed down the wireframes during the backend planning process, leading to an interactive prototype. The practice execution stage allowed us to refine the flow and usability of the app and eventually also improving on the design elements as the project progressed.

The Final Result
A robust user interface, functionality-focused, hundreds of downloads, and an engaging mobile app, being the ultimate safe haven for students around campus. WeUno continues to work rigorously on improving the user experience as the application grows.